Xtra Pair of Hands

architect of marketing

I'm Sofia, the one behind the scenes, brainstorming, creating and delivering all-in-one marketing magic for business owners, just like you.

I help businesses grow by building the kind of marketing systems that make success sustainable. With over 25 years’ experience managing and marketing brands, I work as your in-house Marketing Director – without the PAYE cost.

My approach is hands-on and built around action – from optimising your website and content to implementing automation and lead capture systems that actually work.

Unlike agencies that hand over a strategy and walk away, I build the marketing architecture that you and your team can own, understand, and scale.

If you’re a Scottish food, drink, hospitality, family run or independent business who's ready to grow your audience, sharpen your marketing, and run things more efficiently, I’d love to help you.

take a look at my Rate Card

XPoH Marketing consultancy Services

Food & Drink Marketing

Working with The Pastry Academy has been one of the most rewarding projects of my career. I was responsible for building a strong, scalable marketing foundation.

From business conception through to growth, I was solely responsible for every aspect of the business, from creating a strong brand identity, growing its online presence to developing systems that attract and nurture students across the UK.

By combining digital strategy with hands-on marketing execution, I transformed Chef's online visibility and created a sustainable model for growth. This collaboration deepened my passion for the food and drink sector, showing how the right marketing structure can help exceptional culinary talent reach the audience it deserves.

Expert Marketing Mentoring & upskilling

I’ve had the pleasure of working with DJ Olly Grant for over three years, providing ongoing mentoring and marketing direction as his business has gone from strength to strength.

Together, we built and launched a new website — www.djollygrant.co.uk — designed to showcase his talent and professionalism as a London-based DJ specialising in Bar Mitzvahs, Bat Mitzvahs, weddings, corporate events, and private parties.

My role has been to guide Olly through a tailored event entertainment marketing strategy, helping him refine his brand message, strengthen his online presence, and attract the right kind of clients through smart positioning and digital visibility.

The result is a confident, scalable marketing platform that reflects his reputation as a trusted and in-demand DJ in the events scene.

upskilling & training

I know how easy it is for marketing to fall down the list when you’re busy running a business — which is why my sessions are practical, focused, and tailored to what you actually need.

Whether it’s learning how to make Canva.com work harder for your brand, understanding Facebook, Instagram, LinkedIn, or TikTok. I can help you improve your email marketing with Mailchimp, use AI tools for maximsing efficiency and marketing effectiveness. With me, you and/or your team will have a new sense of confidence, capability and achievement.

My goal is to give business owners the tools and understanding to take control of their marketing and see real results - without the jargon or overwhelm.

EXPERT SOCIAL MEDIA MARKETER

When you run your own business there never seems to be enough hours in the day to accomplish everything - let alone thinking about creating and executing a social meda strategy. And that's where I come in.

I have been responsible for creating exciting but goal driven social media marketing campaigns. I’m your behind-the-scenes social media expert - helping business owners just like you build a strong, consistent, and engaging social media.

I'll create social media content that feels authentic, builds trust, and drives engagement.