Championing Scottish Food, Drink & Tourism

Helping venues become destinations

A great location is only half the battle. To truly succeed in Scotland’s competitive hospitality landscape, you need to give people a reason to travel to you.

Whether you are a boutique hotel in the city or a scenic café in the glens, the challenge is the same: transforming your business from a "place to pass by" into a "place to be."

I work with venue owners to unlock the full potential of their physical space. My approach goes beyond simple promotion; I look at your venue through the eyes of your future guests to create campaigns that drive bookings, covers, and footfall.

My venue strategy focuses on three core pillars:

Maximising Assets: Every square foot should generate revenue. From positioning your hotel as a premier wedding venue to turning a quiet Tuesday night into an exclusive "Guest Chef" experience.

Seasonal Agility: The hospitality calendar never stops. I ensure you are marketing Christmas menus in summer and summer terraces in spring, keeping your order book healthy year-round.

The Experience: I help you tell the story of your food, your team, and your atmosphere, ensuring that the digital promise matches the physical reality.

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Cafe Allore @ Glenesk

Driving Footfall to a Rural Destination

The Mission:

To turn a scenic cafe location into a busy destination during the critical trading periods of Summer and Christmas 2025.

The Strategy & Execution:

A destination cafe relies on visibility. I stepped in to act as the driving force behind their digital presence, ensuring that locals and tourists alike knew exactly where to go.

Social Media Activation: I "woke up" the brand’s digital channels, moving from sporadic updates to a consistent, engaging strategy that showcases the food, the setting, and the experience.

Seasonal Campaigns: I designed specific marketing pushes aligned with the calendar. We maximised the Summer 2025 season to capture tourist trade and are currently executing a targeted campaign for the Christmas 2025 menu.

The Result: Tangible Growth. The social media activation directly correlated with increased footfall into the café throughout the summer months.

Taypark House Hotel

Marketing Single Source Venues

The Mission: The owner’s brief was clear: elevate the hotel’s profile as a leading wedding venue in Dundee and drive consistent local engagement for the on-site café and restaurant.

The Strategy & Execution: I delivered a multi-tiered marketing strategy to address the different revenue streams of the business:

Wedding Venue Showcase: I spearheaded the promotional campaign for a critical "Wedding Showcase Weekend." This involved targeting engaged couples and coordinating the marketing to ensure the venue was presented as an aspirational, must-book location.

Experiential Events: To keep the hotel vibrant during non-wedding periods, I developed new marketing initiatives for "Guest Chef Nights," creating exclusive dining experiences that attracted foodies from across the region.

Café Activation: I took control of the social media marketing for the café, shifting the focus to visual storytelling that highlighted the atmosphere and food to drive daily footfall.

The Result: Brand Positioning: Successfully re-positioned the hotel as a competitive wedding venue in the Dundee market.