Retail & E-Commerce
Retail & E-Commerce Growth Strategies
Retail is moving faster than ever. Whether you are selling exclusive fashion online or high-ticket interiors from a showroom, the challenge is the same: cutting through the noise to reach the right customer.
I work with retailers who are ready to move beyond "posting and hoping." I provide the strategic architecture needed to drive footfall, increase average order value, and build e-commerce systems that sell while you sleep.
From activating dormant social media channels to managing high-profile PR campaigns, I act as your partner in driving revenue.
Fashion
National Women's Consumer PR
The Challenge: Gaining national visibility for an exclusive women’s shoe brand.
The Strategy: I executed a targeted Public Relations campaign focused on their summer collection. Rather than a "spray and pray" approach, we targeted publications that perfectly matched the Mandarina customer demographic.
The Result: Secured a high-profile press release feature in Country Living Magazine. The exposure resulted in the brand's entire summer espadrille range selling out completely.
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High Ticket Retail
The Challenge: Navigating a kitchen, bathroom, and bedroom retailer out of lockdown and into a growth phase.
The Strategy: We needed to rebuild momentum. I implemented a comprehensive marketing strategy that combined digital visibility with experiential marketing. This culminated in organising a major 10th Birthday Celebration event to cement their status in the community, featuring chef demos, a magic show, kids' cake decorating, and live music.
The Result:
Doubled turnover in the immediate post-lockdown period, financing a move to a larger showroom.
Continued strategy has seen turnover treble since our work began. CNG Design has successfully transitioned the brand from a local supplier to a regional market leader.
CNG Design
Hutchesons of Portsoy
Digital Transformation
The Challenge: Modernising a traditional retailer to capture online sales and clear stock effectively.
The Strategy: I took a multi-channel approach to digitise the business. This involved a complete re-design of their website for e-commerce functionality and "waking up" their social media audiences. Most recently, in 2025, we utilised targeted paid advertising for a critical stockroom clearance.
The Result:
Direct Sales: Activated social media channels to drive immediate purchase behaviour.
Lead Generation: Successfully ran Facebook Lead Gen Ads to maximise the 2025 stockroom clearance sale, moving significant inventory volume.
E-Commerce Growth: Delivered a user-friendly website that opens up revenue streams beyond the physical shop floor.
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Escone Solutions met Sofia through Business Gateway and from our first meeting it was clear that she understood our business and where we want to take it over the next couple of years.
With her knowledge and infectious enthusiasm for marketing we left with a clear plan for our strategy as well as a “buzz” from time spent with such a positive and productive person.I would personally recommend Sofia to any individual or company who require an enthusiastic, knowledgeable, dedicated professional who delivers."
Kevin Wyness (Partner)