Retail & E-Commerce
Retail & E-Commerce Growth Strategies
Retail is moving faster than ever. Whether you are selling exclusive fashion online or high-ticket interiors from a showroom, the challenge is the same: cutting through the noise to reach the right customer.
I work with retailers who are ready to move beyond "posting and hoping." I provide the strategic architecture needed to drive footfall, increase average order value, and build e-commerce systems that sell while you sleep.
From activating dormant social media channels to managing high-profile PR campaigns, I act as your partner in driving revenue.
Fashion
National Women's Consumer PR
The Challenge: Gaining national visibility for an exclusive women’s shoe brand.
The Strategy: I executed a targeted Public Relations campaign focused on their summer collection. Rather than a "spray and pray" approach, we targeted publications that perfectly matched the Mandarina customer demographic.
The Result: Secured a high-profile press release feature in Country Living Magazine. The exposure resulted in the brand's entire summer espadrille range selling out completely.
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High Ticket Retail
The Challenge: Navigating a kitchen, bathroom, and bedroom retailer out of lockdown and into a growth phase.
The Strategy: We needed to rebuild momentum. I implemented a comprehensive marketing strategy that combined digital visibility with experiential marketing. This culminated in organising a major 10th Birthday Celebration event to cement their status in the community, featuring chef demos, a magic show, kids' cake decorating, and live music.
The Result:
Doubled turnover in the immediate post-lockdown period, financing a move to a larger showroom.
Continued strategy has seen turnover treble since our work began. CNG Design has successfully transitioned the brand from a local supplier to a regional market leader.
CNG Design
Hutchesons of Portsoy
Digital Transformation
The Challenge: Modernising a traditional retailer to capture online sales and clear stock effectively.
The Strategy: I took a multi-channel approach to digitise the business. This involved a complete re-design of their website for e-commerce functionality and "waking up" their social media audiences. Most recently, in 2025, we utilised targeted paid advertising for a critical stockroom clearance.
The Result:
Direct Sales: Activated social media channels to drive immediate purchase behaviour.
Lead Generation: Successfully ran Facebook Lead Gen Ads to maximise the 2025 stockroom clearance sale, moving significant inventory volume.
E-Commerce Growth: Delivered a user-friendly website that opens up revenue streams beyond the physical shop floor.
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Small Businesses and Sole Traders think about signing up to this - you won't be disappointed!
It's a difficult and uncertain time for us sole traders/small businesses. I turned to Sofia to gain guidance on how to boost business during this transition and how to retain the intergrity of my service.
Emma Beagrie
Aberdeen Psychotherapy Services
