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Expert
Strategic Marketing

Bespoke marketing for you and your small business

Expert Strategic Marketing

For business owners across Scotland and the UK

Think of me as your in-house Marketing Director without the PAYE cost to your business.

I work directly with business owners to identify what elements of their business could be enhanced and made more efficient. With over 25 years of experience in managing and marketing businesses, I understand what works. I'm here to be your go-to person.

With my expertise in digital marketing and social media marketing, I create impactful marketing campaigns that are strategically focused, always keeping a firm eye on return on investment. I'm just as careful as you are with budgets and pounds spent.

Drop me a line

Small Businesses and Sole Traders think about signing up to this - you won't be disappointed!

It's a difficult and uncertain time for us sole traders/small businesses. I turned to Sofia to gain guidance on how to boost business during this transition and how to retain the intergrity of my service.

Emma Beagrie

Aberdeen Psychotherapy Services

CNG Design supply and install quality kitchens, bathrooms and bedrooms from Stonehaven down to Dundee (and everywhere in between). Owner and director Chris Graham wanted to come out of lockdown with a smile-making order book.

As marketing consultant, I approach every client exactly the same way - by taking them through an in-depth discovery session. By drilling down into CNG Design, I was able to clearly see and map out a strategy for exiting out of lockdown. This is a pathway to small business marketing success.

Chris knows what he's doing. His ideas are great but like most business owners, his time is short and he needs to rely on someone to activate and manage his marketing campaigns.

CNG Design's social media platforms have been activated and the engagement we now receive is fantastic!

All the marketing activities which have taken place have all been strategically driven with the end result that CNG Design now has a full order book!

So it's hats off to everyone at CNG Design - because it takes team work to make everything fall neatly into place.

Projects undertaken:

New website published

Move to new, larger showroom

Launch of new showroom

10th anniversary celebration event

CNG DESIGN

Marketing out of Covid

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The Pastry Academy

Graham Sutherland opened a brand new patisserie and coffee shop at Inchmarlo Golf Centre, just outside of Banchory town centre, in April 2023.

One of my existing clients recommended him to me and it has been an absolute pleasure to begin managing Graham's brand and new business success.

Together, we have massively increased his social media following and consistently manage to maintain a highly engaged conversation with his audience. This has seen a direct affect on the footfall visiting his shop and buying his delicious treats.

We are now in the process of delivering his dream of being able to nurture and develop, the next generation of Scottish pastry chefs.

Projects completed to date:

Website developed and published with e-commerce

Launch of The Pastry Academy

Marketing of The Pastry Academy for consistent class take up

Editorial in Press & Journal and local press

Social media platforms set up, populated and engaged with >800 Followers to date

Debut appearance at the Taste of Grampian

From Brand Launch to The Pastry Academy

When Graham Sutherland opened his patisserie and coffee shop at Inchmarlo Golf Centre in April 2023, the initial goal was to build local awareness. Following a recommendation from an existing client, I stepped in to lead his brand strategy and digital presence.

Building the Foundation: The results were immediate - by cultivating a highly engaged social media community, we saw a direct correlation between digital engagement and shop footfall. With the retail side of the business thriving, we turned our attention to Graham’s long-term vision: The Pastry Academy.

The Evolution: Setting Up & Managing The Academy I took Graham’s dream of nurturing the next generation of Scottish pastry chefs and turned it into a functioning business model.

My role evolved from consultant to lead manager of the Academy, overseeing:

Infrastructure: Developing and publishing a bespoke e-commerce website to handle bookings.
The Launch: Executing a multi-channel marketing strategy that ensured consistent class take-up from day one.
PR & Exposure: Securing high-profile editorial in the Press & Journal and local press to position Graham as a thought leader in the industry.
Operational Management: Managing the day-to-day marketing and student engagement to ensure the Academy remains a core, profitable pillar of the business.

The Result: Our partnership has seen the brand scale from a local